After an in-depth analysis of each Internet based campaign, we concluded that 90% of all campaigns utilized enhanced demographic and/or geographic targeting technologies, which enabled their messages to be delivered to targeted audience groups and/or specific regions of the country most applicable to their campaigns. The analysis shows the strong trend towards utilizing demo and geo mapping technologies to deliver brand and cause related messaging to consumers.
This analysis includes an examination of campaign distributions across all social media platforms, targeted websites, radio, television and print websites and Internet radio platforms. Audience figures are derived from Compete.com, Cision, Sysosmos social media monitoring and Connect360's own server analytics.
About Connect360 Multimedia
Based in New York, Connect360 is a multimedia PR company specializing in connecting brands, nonprofits and causes to target audiences through strategic public service announcements, digital, social media and broadcast campaigns. Formed by seasoned industry leaders with an average of 30 years experience, the senior management team has led the charge in creating effective programs tailored to match client campaign goals. A socially responsible company, Connect360 is committed to providing high quality relationships and service for its clients and partners.